The US government lawyer and judges are indicating their closing arguments against major Google antitrust cases. Judge Amit Mehta will announce their decision against Google for breaking the laws at the end of 2024. The judges are playing their roles and focusing on Google and the rapid changes of Google that disturb beating the competition and innovation. They said in the Thursday meeting that
”It became too hard to develop another search engine that beat Google because of their excellent performance in the market”.
Amit Mehta discussed with John Schmidtlein during the trial day of the closing argument and asked them questions. In this question, he asked John about the companies, developers, and programmers that can do a great job collecting more data than Google or generating more revenue than Google. Mehta also said that
”Google is making billions of dollars, but no one here has entered this market to beat and cause Google’s profit reduction”.
Google Argument
Last year, Google generated a profit of approximately $95 and above and claimed to be the best search engine in the whole world. They earn the most profit through selling digital market ads and other ways, such as market shares, digital advertising of influencer brands, etc. Google mainly controls almost 90% of US search markets, of which US federal advocates accused Google. Google was charged with distributing 20 billion or more in one year so that they could protect their businesses. He also said Google does this to ensure that it answers users’ queries automatically about their searches on other search engines.
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In January, the search lawsuit head of the department filed an antitrust case against Google because of their advertising options, which will set a trial in September 2024. They said Google merges all their competitors, including engineers and advertisers, forcing them to use their innovative advertisement technology.
Google Justification
So, in March 2024, google appealed to close the case and said, ”This is a competitive market and can be well suited for many other businesses relying on this online ads market. Google is still proving its reasoning, and its winning is becoming successful in the market.
Schmidtlein and everyone who sits on the court bench said Google is better and more powerfull because of their excellent engagement and search results, among many other factors. There are also many other factors that make Google the best, and no one has been able to beat it yet. Schmidtlein told the judge
”Apple had a chance to leave Google because they knew well about the other option, Bing, but unfortunately, they stuck with Google by choosing it”.
If we talk about Mozilla also tried to change Yahoo’s default search before going back to Google’s use of their customer preferences. Schmidtlein also asked the justice about the five-year contract of Apple with Google. But, now mobile users, can easily search their queries about iPhones and Androids using default browsers and the upcoming digital marketing trends.
